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24/7 Real Media Announces Digital Advertising Deals With Ntl And Telewest

London September 28, 2004 -- 24/7 Real Media, Inc. (Nasdaq: TFSM), a pioneer in interactive marketing and technology, today announced that ntl and Telewest, two of Britains largest digital television providers, have both agreed to use 24/7 Real Media as their exclusive ad sales representative and have selected 24/7 Real Medias Open AdStream Central as the ad serving solution for campaigns directed to their digital TV subscribers that access interactive media.
More than 2.4 million people subscribe to digital television services through ntl and Telewest cable operations, which enables them to play games, place bets and shop online as well as read news and chat through their television sets. Under the terms of the agreement, 24/7 Real Media will sell and serve the ads to these digital TV subscribers. The agreements are aimed at increasing advertising revenues as well as enhancing content for viewers.

24/7 Real Medias Open AdStream Central will set up, deliver and maintain the companies ad campaigns. Open AdStream has extensive reporting functionality. ntl and Telewest can use the reporting to measure the success of individual campaigns.

We already have a long-standing relationship with 24/7 Real Media, said Ashley Grossman, head of advertising at ntl. We have been using Open AdStream for some time and we are excited to extend our relationship to incorporate ad sales for our DTV initiatives. We are confident that 24/7 Real Media is the right company to unlock the potential that exists for advertisers, he added.

Richard Guest, manager of Premium TV services at Telewest, Having reached critical mass, there's a real opportunity to grow the advertising business on digital cable TV. The deal with 24/7 Real Media is a natural extension to the existing technology relationship and leverages 24/7 Real Media's muscle in online sales.

As the publishing world comes up with new media platforms, it is up to companies such as 24/7 Real Media to be in the vanguard of innovation, said Tim Brown, UK managing director at 24/7 Real Media. Digital cable TV market is a fast growing market with a huge potential exclusive audience for advertisers to target.

About ntl
- ntl Incorporated (NASDAQ: NTLI) offers a wide range of communications and entertainment services to residential and business customers throughout the UK and Ireland.
- ntl is the UKs largest cable company and leading broadband supplier with over one million broadband customers and 3 million residential customers.
- ntls fibre-optic broadband network can service 7.8 million homes in the UK including London, Manchester, Nottingham, Oxford, Cambridge, Cardiff, Glasgow and Belfast.

About Telewest
Telewest, the broadband communications and media group, currently passes and markets to 4.7 million homes and provides multi-channel television, telephone and internet services to 1.75 million residential customers and 3.45 million revenue generating units*. Telewest Business, the companys business division, supplies broadband communications to the public and private sector markets. Its content division, Flextech, is the BBC's partner in UKTV. Together they are the largest supplier of basic channels to the UK pay-TV market with a portfolio that combines wholly owned and managed channels, including the nine joint venture channels with the BBC. For further information go to http://mediacentre.telewest.co.uk

*Revenue generating units (RGUs) represent total aggregate subscribers to our television, telephony and broadband services (e.g. a single triple-service subscriber would equal three RGUs.)

About 24/7 Real Media UK
24/7 Real Media a pioneer in interactive marketing and technology, targets and delivers audiences for publishers and marketers. Our customers generate increased revenue and profits through media and search services, coupled with one seamless platform of serving, targeting, tracking and analytics technologies. The company is headquartered in New York, with offices in other major U.S. cities, Canada, Europe and Asia. For more information, please visit www.247realmedia.co.uk.
24/7 Real Media: Delivering Today, Defining Tomorrow.

Caution concerning forward-looking statements:
This news release includes certain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are based on management's current expectations and are naturally subject to uncertainty and changes in circumstances. Actual results may vary materially from the expectations contained herein due to changes in economic, business, competitive and/or regulatory factors. More detailed information about those factors is set forth in our filings with the Securities and Exchange Commission. In addition, the following factors, among others, could cause actual results to differ materially from those described herein: enhanced competition, the potential for impairment of relationships with employees or major customers, loss of faith in Internet advertising, international risks, and other economic, business, competitive and/or regulatory factors affecting the businesses of 24/7 Real Media. All information in this release is as of September 28, 2004. The Company is not under any obligation to (and expressly disclaims any such obligation to) update or alter its forward-looking statements whether as a result of new information, future events or otherwise.

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