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Aptas Selected by Telecom Directories Ltd. for Enhanced Search and Content Services of www.yellowpages.co.nz

DENVER--(BUSINESS WIRE)--July 19, 2004--Aptas, Inc. announced today that it has been selected by Telecom Directories Ltd., the New Zealand directory publishers of the Yellow Pages(R), White Pages(R) and Local Directory(TM), to provide services that will help them enhance the company's online Yellow Pages directory, www.yellowpages.co.nz. Aptas will provide enhancements to improve the quality and relevance of the keyword search services on the site.
"Telecom Directories Ltd. has been a true pioneer in localized keyword search, something most worldwide publishers are just beginning to implement. We consider their decision to work with us on search relevance and content to be a gratifying and meaningful endorsement," says Perry Evans, Chief Executive at Aptas.

Roger Shipp, General Manager of Telecom Directories, Ltd. says: "In this highly competitive online environment, companies battle for a share of searching eyeballs. Experience has taught us the importance of paying close attention to the relevance and quality of keyword search services. Aptas' unique commitment to depth and quality in categories and content conversion will help us to continue to improve the consumer and advertiser experience."

About Telecom Directories Limited

Telecom Directories, Ltd., publishers of the Yellow Pages, White Pages and Local Directory, was formed in 1988 as a wholly owned subsidiary of Telecom Corporation of New Zealand Limited. They are responsible for printing and distributing more than six million copies of the Yellow Pages and White Pages across New Zealand, and more than one million Local Directories. Every year they produce 18 regional and 22 local directories as well as the online directories www.whitepages.co.nz and www.yellowpages.co.nz. These resources provide the information New Zealanders need to keep in touch and link people and businesses through telecommunication and classified directory information.

About Telecom Corporation of New Zealand Limited

Telecom Corporation of New Zealand Limited is the largest listed New Zealand-based company and the country's largest telecommunications provider. It is listed on the New Zealand, Australian and New York Stock Exchanges and has investors in New Zealand, Australia, the United States and Europe. Telecom Corporation of New Zealand, Ltd. provides a full range of Internet, data, voice, mobile and fixed line calling services for customers in Australia and New Zealand. Visit www.telecom.co.nz for more information.

About Aptas

Aptas brings advanced software and database services together to enhance the relevance and value of local search services. Aptas is exclusively focused on leveraging Yellow Pages print ad and web content for advanced local search, navigation and content publishing. Visit www.aptas.com for more information.

Contacts


Aptas, Inc.
Catherine Chaney Bowman, 303-470-8882 (U.S.)
press@aptas.com
or
Botica Butler Raudon Partners for Telecom Directories Ltd
Sally Raudon, +64 9 303 3862
sallyr@botica.co.nz

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